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3 hour workshop
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Have you found yourself second guessing how best to share your sustainability efforts with the world?
Do you want to understand the risks and rewards of marketing your impact, and feel confident on how to spot and stop greenwashing?
If the above sounds like you, join us for our greenwashing workshop…
Here’s what previous participants said:
The workshop was perfectly put together… I especially loved the action toolkit
The best part was the community & toolkit!
The workshop was super interactive and informative without feeling overwhelming
Elspeth brilliantly facilitated the session: everyone had an opportunity to contribute
Here’s what previous participants said:
The workshop gave me a good grounding in how to navigate the changing legal landscape for green claims. I feel like I’m on the front-foot again.
I now have a new way of thinking when it comes to marketing, and I can see many opportunities for us to communicate effectively and authentically.
This four hour session is an engaging and enjoyable way to bring your company’s communicators and sustainability champions together. It provides an opportunity for everybody responsible for crafting your external communications to think critically and creatively about green claims.
Together we’ll answer three key questions to help you say goodbye to greenwashing:
1. Sustainability and marketing - a good match or recipe for greenwash?
We explore the evolution of greenwash and how it can happen to the most well-meaning of marketing teams. We unpack the sometimes tricky relationship between sustainability and marketing, sharing insights on how they can work best in harmony.
2. What’s the latest from the changing legal landscape?
We review recent regulatory developments, the risk implications, and what impact they have on the sustainability claims you can and can’t make. We focus on the UK, alongside the new standards set by the EU, providing a good basis for global best practice. You’ll also benefit from regularly refreshed examples of greenwash in the wild.
3. How can we communicate green claims with confidence?
We don’t just tell you what to avoid, but share positive advice and practical exercises on how to craft compliant sustainability communications. There’ll even be a chance for you to bring a specific campaign or your own marketing project to the table, to develop an action plan with expert guidance .
You’ll walk away with our most trusted tips and tools, and everything you need to promote your progress on people and planet, with confidence.
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